social media, video & marketing

the process:

My role is to brainstorm content for the Sea Bears’ social media pages (Instagram and TikTok), execute them and manage the TikTok page.

The objective of the videos varies. Some aim to showcase player personalities while others share news in a fun way. Inspiration comes from a mix of trends and original ideas.

These align with the brand voice and resonate with the target audience, which includes young fans who connect with the team on social media.

I created three of the top-performing TikToks of the 2025 season which collected 1.2K saves, 822 new followers and 737 shares as of September 2025.

The “gameday” and “question of the day” videos, including the ones below, brought in a 10.2% engagement rate compared to other pieces of content, which averaged a 2 to 3% engagement rate.

tools used:

TikTok
Adobe Premiere Pro

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The Dream Factory